Do take note that the self-hosted WordPress is not included. That’s a totally different type.
I’ve decided on 6 different criteria for the basis of comparison.
1. Domain Mapping.
What’s domain mapping? It’s having your own domain name mapped to the respective platform. Instead of having http://yourblog.blogger.com it can be http://yourblog.com.
All three offers the function. Do they offer free domain mapping if you already registered for one? Posterous and Blogger does, unfortunately WordPress doesn’t.
How much if you wanted your own domain name:
- Posterous
1 year plan cost $24.99/year. They give you discounts up to 48% if you signed up for 10 years ($12.99/year).
Additional ID Theft Protection at $10.00/year. - Blogger
Cost $10.00/year.
Freebies thrown in: Google Apps (email, calender, docs) private domain registration (like ID Theft Protection), full DNS control and manegement, domain lock (so that no one can hijack your domain when its up for renewal), - WordPress.com
Domain name registration + domain mapping costs $14.97 per year, per domain.
Additional: Private Domain Registration at $8/year.
Winner: Blogger
2. Theme Support and Customization.
Themes make your blogs stand out. A customize statement of yourself on the internet.
- Posterous
There are only 18 themes for you to choose. You can customize the colors and headers. If you know CSS and HTML you can further customize the theme. There are not much support for free themes on the net. - Blogger
With the addition of Template Designer recently, making your own themes are so much easier. You can customize the template, background, layout and advance control of everything from colors to text size and fonts.
- WordPress.com
Lots of themes for you to choose from, though you can’t modify anything unless there is an option in the theme. You can only use the themes found in WordPress.com only. So if you found a theme that you like, hopefully it is also in WordPress, if not tough luck.
Winner: Blogger
3. Widgets.
Widgets. Those little stuff that makes your blog look informative. Usually it appears in a sidebar. It can be about anything, from your recent blog post to twitter updates to your affiliates links.
- Posterous
No ability to put in any widgets. In fact the sidebar is pretty limited. I had to code in the Amazon link into the theme. It was tedious to do so. - Blogger
- WordPress.com
Winner: Blogger
4. Monetization.
- Posterous
No easy way to monetize the blog, unless you make your own links and hyperlink to your words in your post. Gets very tedious after awhile.
Probably that’s only way.
And your need a link-cloaking on a self-hosted blog. - Blogger
- WordPress.com
The only way to run advertisement is to apply for Ad Control. To begin with your site must generate lots of traffic (generally 25,000 pageviews/month or more) and the revenue is split 50/50 with WordPress.com or your a VIP blog (based on WordPress.com criteria).
Winner: Blogger
5. Multimedia in your Post.
If your posts are only about words, it can get boring. You must also have the ability to embed video, documents or flash presentation in your blog easily.
- Posterous
Handles most, if not all files thrown at it. From YouTube to Scribd to images, it formats it correctly. Even multiple images are automatically put in a thumbnail gallery. Mp3 files, no problem, it can easily play on site. The easiest to include multimedia files. - Blogger
Just as easy as Posterous. Supports lots of other files. - WordPress.com
You can embed Youtube and Daily motion videos using shortcodes. There is an option to embed your own video and host it on WordPress.com. It cost $59.97/year and you might need a space upgrade too at $49.97 for a 15GB space.
Winner: Posterous
6. Ease of Posting articles.
How easy it is to post your article.
- Posterous
Do you know how to email? Then you know how to post. Write your post on an email and send it to Posterous, its that easy. And if you set up Autopost to various social networks like Twitter, Linkedin, Facebook and lots of others, all of them gets updated as well.
Of course, they have their own built in editor for you to write you article. - Blogger
Can Blogger post be email? Yes it can, though it can’t easily update your social networks. For that you have to rely on third-party solutions. Updates to Facebook via NetworkedBlogs. Thankfully most social sites can include you blog RSS feed, so updating is not really an issue. - WordPress.com
Similarly for WordPress.com you can post by email, and rely on third-party solutions to update your various social sites. They have a unique feature of audio posting.
Winner: Posterous
The verdict.
- Blogger.
- Posterous.
- WordPress.
Blogger wins simply because it can easily monetize your blog, have lots of online support from the community and great theme support.
If you think that monetization of your blog is wrong, then don’t sign up for it. Who knows, maybe later you change your mind and its great to know that Blogger easily supports it.
For Posterous to overcome Blogger, all they need to do is have more theme support and allows easy monetization of the blog. And not have some blogger ranting on why they switch to Posterous.
Who knows, maybe after they reach the critical mass, there will be a paid option for extras like in WordPress.com. Its too early to tell with Posterous.
Posterous wins over WordPress simply because of its ability to freely embed videos and any other files we throw at it. Unlike WordPress.com, you need to use a shortcode and not all files can be embedded.
Posterous autopost ability is also a unique feature.
The only unique thing about WordPress.com is the ability to do phone-in audio post.






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