Social Media Definition
How do you define social media? The KISS (Keep It Short Simple) from Brian Solis:
Any tool or service that uses the internet to facilitate conversations.
or the long version (some people are never satisfied):
Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.
Why Social Media matters to you
It’s simple. With Social Media, it’s easier to be knows as an expert in your field. Consider this: About 5 years ago, if you want to make an impact, you need to create a website and promote it through search engine optimization (SEO) or using pay-per-click (PPC).
Now, it’s so much easier to put out your message or brand yourself.
Last night, I happen to watch the state TV. In one of their advertisements, it told us to tune in at a certain time and date to catch a new movie trailer. And the trailer is available in YouTube.
That’s social media at work.
The Brand “You, Inc.”
You can now easily market yourself, your products or services. If your have a presentation, you can upload it to SlideShare.com; a report that you wrote be made available to anyone on Scribd.com or Box.net.
Have a product to show? You can make a video and upload it on YouTube.com or Vimeo.com.
Want a platform to engage your customers, Facebook.com and Twitter.com are the answer.
And all this info that you share be tied down to a blog, which now effectively becomes a resource center of You, Inc.
The cost to you? Just the time needed to engage your market.
The traditional media like TV or radio are increasingly becomes irrelevant. I hardly watch TV now and have not listen to the radio for months. I get far more varied news online, from an international serving, not bound by the whim of one editor or a state. My MP3 player have replaced the radio.
Social Media Landscape 2011
This is how the social media landscape looks now. Facebook and Google are the mainstays of social media for now.
Utilize the social media fully and use it to connect with your clients, customers and to develop new markets.
Don’t even think of doing it the old-fashioned way. If you’re thinking of a Get-Rich-Fast scheme, think again. Social media marketing is about being a resource, of giving more info and being useful to others.
Right now to succeed you must give more and then some more.
- In Social Media, Failing to Plan is Planning to Fail (briansolis.com)
- “Your Social Media Roadmap” Solves the Problem of How to Create an Integrated Social Media Marketing Strategy (prweb.com)
- What Happens On Social Media In 2011? (mindjumpers.com)
- Why more businesses will be harnessing social media in 2011 — guest blog by Charlotte Britton (questprblog.com)