Tar­geted Web Traf­fic — Acces­si­ble Content

Yes­ter­day I talked about the fun­da­men­tals of get­ting tar­geted web traf­fic. Just to refresh your mem­ory, here’s the SEO Fun­da­men­tals Steps.

3. Links
4. Social

Acces­si­ble Content

Today, I going to talk about con­tent. On how your con­tent must be acces­si­ble for both human read­ers as well as search engine robots. Actu­ally, It’s not really hard to do it and do remem­ber an impor­tant point:

Writ­ing for human read­ers takes prece­dent over search engine.

For Humans

Enter­tain­ing Content

The inter­net is a noisy place. It’s like a mar­ket where every­one is talking.

Peo­ple are updat­ing their Face­book, Twit­ter, Blogs, Videos or what­ever, some­times with­out a care if oth­ers are lis­ten­ing or see­ing their content.

Every­body knows that con­tent is king. What makes con­tent com­pelling? It’s the con­tent that other peo­ple think is worth telling their friends about.

It could be writ­ten in a blog, pod-casted or deliv­ered via video. Your theme should be nice and easy on the eyes. Don’t do ugly. Use images, graphs or illus­tra­tions to spice it up. Make it easy to share with social net­works. Take a dif­fer­ent view or you own take to a topic.

What’s impor­tant to remem­ber is that, the for­mat of the con­tent isn’t crit­i­cal, the mes­sage is and mak­ing it inter­est­ing to peo­ple is your goal.

Take the time to any of the three or even all of them. Play with the words and tell sto­ries, you’ll get noticed and slowly build trust.

These strate­gies work very well online. The best part of the inter­net is that we are able to share it with a larger audi­ence thanks to blogs, video and social networks.

For Search Engine

Don’t for­get us, your robot friends

For your con­tent to be dis­cov­er­able for peo­ple, the search engine robots must first be able to find and index it.

You must allow the search engine spi­ders to go through your site.

Impor­tantly, your site is struc­turally sound and con­tained no errors like:

1. Page not found (Http sta­tus codes: 404)
2. Server Error (Http sta­tus codes: 500)
3. Redi­rect Error (Http sta­tus codes: 302)

How can you ensure that you site is eas­ily acces­si­ble to a web crawler and struc­turally sound?

1. Hire a good devel­oper to develop your site from the ground-up, or
2. Use Word­Press, the fast and easy way to make a website.

Why Word­Press? It’s flex­i­ble in its design, easy to use and its SEO capa­bil­i­ties are sort of built-in. There are even plu­g­ins to fur­ther enhance it.